“Do not go where the path may lead; go instead where there is no path and leave a trail” – Emerson
Jan 7, 2019
Being different now-a-days is more important than ever for creating a significant point of differentiation.
Regardless of your business model, there are a plethora of competitors all vying for the same business and yet the pie of opportunity is not increasing;
So why should I buy from you?
As you market your company; and you’re asked, “what makes you different?”
– (please do not say customer service – that should be a given.)
What makes you uniquely special? What sets your company apart?
When was the last time you took a hard look at what you are saying verbally, and what you’re articulating via your branding:
website, print collateral, email signature and even your answer machine message – what does it say about you?
Is the message consistent?
If a co-worker at your office were asked, ‘what is it that you do?’ – would your message be consistent with theirs and visa-versa?
Are you a catalog pusher, the balloon guy, the t-shirt lady? Hopefully not!
The clients we deal with daily are becoming savvier and in many cases are more in tune with our marketplace than we are - because of the internet.
So, blaze a trail of difference, when it comes to your marketing – blaze a trail of creativity, innovation and measurable results –
yes YOU CREATE your path and you blaze the trail of your own success.
You are in control, you can make a difference and only YOU can be the catalyst of change within your business.
Imagine if everyone took that responsibility on how incredibly powerful our industry would/could be.
Many of you did this in 2018 – GREAT JOB!
But, it’s a New Year!
Blaze your own trail of success – the profitability on the other side will astound you!
Until next week, continued success, here’s to the trailblazers…CQ