âMarketing is no longer about the stuff you make, (or sell) but about the stories you tellâ
Dec 5, 2017
“Marketing is no longer about the stuff you make, (or sell) but about the stories you tell”
~ Seth Godin, Author, Speaker & Marketing Genius
NOTE: all of you are marketers, whether you choose to believe it or not…you are!
What is your story? What story do you share when you prospect to your current and future clients? Is it meaningful, does it resonate, is it engaging?
Your story must be more about your prospects and clients and not as much about you. When you make it about those you’re trying to attract, that message becomes engaging and meaningful, and then and only then, does it begin to resonate.
So, what is your story? Take a moment to review your messaging. It may be time to make a change…is it your time?
Have an amazing week - CQ