Monday, March 31st, 2025
Ft. Worth Convention Center
Room 1831 - 11:00 am to 11:50 AM

In sales, both distributors and suppliers often focus too much on closing the deal, without truly understanding the client’s objectives. Too frequently, they fail to ask the crucial questions that could reveal what the client really needs. This seminar dives into the importance of asking the right questions, such as understanding your ideal client, clarifying their goals, and ensuring trust with agreements like non-disclosure documents. By shifting the focus from simply making a sale to solving the client’s problems, this eye-opening program equips distributors and suppliers with the tools they need to succeed in building meaningful and productive relationships.

4 Takeaways:

• The Power of Asking Questions: Understand why asking the right questions is key to uncovering your client’s true objectives, and how it can guide your approach to solving their needs.

• Client-Centric Sales Approach: Learn how to focus on the client’s goals instead of just pushing for a sale, creating more value and fostering long-term relationships.

• Identifying Your Ideal Client: Explore how identifying and understanding your ideal client leads to better tailored solutions and stronger partnerships.

• Building Trust with Confidentiality: Discover how agreements like non-disclosure documents can enhance trust and encourage open, transparent conversations with clients, distributors, and suppliers.

Monday, March 31st, 2025
Ft. Worth Convention Center
Room 1831 - 2:00 PM to 2:50 PM

In today’s competitive market, you don’t have to settle for standard profit margins. There are countless ways to add value to your offerings, which in turn increases your profits. While the standard coding system may be suggested by some, this seminar offers alternative strategies. By integrating value, creativity, innovation, and other tools into your business package, you can significantly drive profitability. Attendees will learn proven techniques and real-world case histories that show how to maximize profits, moving beyond theoretical strategies to actionable results.

4 Takeaways:

• Maximizing Profit Margins: Learn how to go beyond the standard profit margins and discover methods for increasing your earnings through added value.

• Value, Creativity, and Innovation: Understand how integrating creativity and innovation into your offerings can set you apart and drive higher profits.

• Proven Profit-Boosting Techniques: Gain insight into real-world case histories and techniques that have successfully increased profitability, not just theoretical ideas.

• Beyond Standard Practices: Explore alternative approaches to business, moving away from conventional methods like the standard coding system to more effective, value-driven strategies.

KEYNOTE ADDRESS
Charlotte, North Carolina
Tuesday, May 6th, 2025
1:00 PM to 1:50 PM

Many salespeople take a reactionary approach to gaining business, waiting for opportunities to arise instead of proactively creating them. Success and long-term growth require a systematic plan and a proactive mindset to uncover and capitalize on opportunities.

This seminar will equip you with strategies to identify hidden opportunities, tools to create a plan of attack, and techniques to shift from being reactive to proactive in your sales approach. By implementing these methods, you’ll position yourself for sustained success and growth.

Key Takeaways:

• Learn how to develop a systematic plan for proactive business growth.
• Discover strategies to identify and uncover hidden opportunities in your market.
• Explore tools and techniques to create more reliable and profitable opportunities.
• Gain insights on how to shift from a reactionary to a proactive sales mindset.